There’s 3 main things to think about here and it sets up everything else that we work on:

Why are you partnering? We need to be crystal clear on the outcome you’re looking to achieve. How highly qualified do you need the leads to be, and at what volume?

We need to know what a successful partner program looks like for you so we can help you achieve it.

Who’s your ideal client? Again, we need to be as specific as possible, if we don’t know who your ideal (or chosen target) client is, how can we uncover who the perfect partner is?

Who are your Perfect Partners? It’s not about saying we won’t work with anyone else, but about really identifying where we focus our proactive efforts. Where they’ll pass the right quality of lead, at the right volume, and at the right time. It’s much more than just having the right audience for you; it’s about the nature of their relationship, how they communicate, their values, and so much more.

We’ll not only uncover who they are, but also your unique Partner Value Proposition which allows you to engage with potential partners quickly and effortlessly before implementing the rest of the framework with ease - ensuring the success you’re looking for.

For a partnership programme to flourish, and then scale, you need to ensure you have the behind the scenes set up in order. From internal systems, software and personnel, to the structure of your agreements - covering things like how we reward your partners.

We’ll make sure no stone is left unturned so you can be sure of delivering a consistent level of service to your partners.

The simple things really do matter, get this wrong and your partners will immediately lose trust, get it right and you’ll have partners for life.

You may not be ready to have everything in place on day one, but we’ll ensure there’s a road map to best in class that will serve you well along the way.

Your partners could become as important to the future of your business as your most key clients, so we need to make sure you treat them as such.

Communication is key and we’ll look at the various channels each partner type will need to ensure a rock solid relationship is formed that only builds over time.

From setting expectations at outset, and a seamless onboarding process; to reviews and regular updates that keep you front of mind, and the partnership moving in the right direction.

It’s about getting the right mix of automation and personal contact. Functional messages and value add communications. Formal reviews or forming relationships.

We’ll ensure your partners are left feeling loved, valued, and informed; so that when they’re approached by other potential partners there’s not even a thought in their mind about working with anyone but you.

A successful partnership doesn’t just happen. You need to help your partners connect their audience to you. Do the heavy lifting, make it easy for them, and you’ll reap the rewards.

Don’t, and you may well find your partnership experience an underwhelming one.

Depending on the partner and how they engage with their audience you’ll need to provide the right level of support.

Is this internal marketing support?

Partner facing materials where you share the benefit of your experience to enhance the ability of the partner and their team to refer you.

Or

Is it external, customer facing support?

All the materials and activities your partners may need to connect you with their audience through successful co-marketing campaigns.

From static materials like sales emails, to more immersive experiences like events.

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We’ll look at all this and more, including how you can integrate part of your offering into your partners own processes so the lead generation process happens seamlessly and repeatedly.

With confidence in your partnership offering, and the road map to an even stronger programme, it’s time to build your partner acquisition strategy.

Using the partner value propositions we identified during the Discovery stage we’ll cover how to get your first partners on board, how to then leverage them and your network to grow your partner base, before looking at advanced strategies to scale your programme when the time is right.

Within this we’ll look at the supporting materials and messaging required - but by this point it’s all systems go.

Our simple 3 step process will provide you with all the partner leads you need to grow your programme and your business.

Spend an hour either working through your biggest partnership challenge / opportunity or looking at a broader strategy.

You’ll receive a report detailing immediate actions & next priorities, presented back during a follow up meeting, and supported by the full suite of DANCE framework documents to aid implementation. 

This is your chance to dip your toe in the water, gain real value, confidence that this is the channel for you, and that I’m the right advisor to support you in scaling it.

Flexible Monthly Support - from £500p/m 

Following the Nearbound Navigator session: a mix of live sessions and additional support / accountability via digital channels to ensure you take action and make the progress you need.

Starts at £500 for 1 hour session per month, with a 20% discount on each subsequent hour required within that month (£400/£320/£250).

Minimum 3 month commitment.

6 month programme

Over 6 half day sessions (typically over the first 3 months) we work through the framework together live, completing as we go, all you’ll need to do outside of our time together is implement - be that moving the agreed system/process from our notes into practical use, producing a piece of agreed marketing material, or having conversations with agreed contacts.

We do as much as is possible in session so you can get on with scaling your partner channel outside of our direct time togther.

As we run through the framework the relevant members of your team are encouraged to get involved - this is all about ensuring you implement.

As much as we’ll methodically build the structure of your programme if you have live partners or opportunities we’ll make sure we work on those to deliver ROI as quickly as possible.

6 × 1 hour live support / check in sessions are included within the package, typically used over the second 3 months and support outside of sessions is provided to support you and your team (or keep you accountable!) with the implementation. 

(further support available)

Less of your time, more of mine, with an even more integrated approach.

We’ll set the strategy together, and then I’ll lead the implementation internally - be that defining processes, producing materials, conversations with existing or potential partners, and developing relevant team members to own the role.

½ day kick off session to set strategy
½ day operations session to understand the practical work required
Lots of my work behind the scenes
2 days per month in agency plus additional digital support to team / partners

From £2k p/m (+OTE) dependent on the level of support required.
3 month minimum commitment. 

Understanding any individual blocks around being pro-active in asking for introductions & reframing the mindset to remove ‘the ick’.

Also recognising the drivers of why people refer in order to be able to engage with them in a more meaningful and value based way.

Looking at the range of people available to us. Identifying the low hanging fruit and discovering new opportunities for growth through people as yet untapped.

how to humanise your requests so referrals feels comfortable for all.

You’ll learn the specific ways to make it easy for your would be introducers to refer you - all done in a completely human way (People refer you for what you do, not what you sell)

We’ll look at simple ways to be super specific without being salesy - great for immediate introductions.

And we’ll also discover your situational niches - the new way of looking at referrals that makes them all about solving problems not just sales funnels. This is the key to receiving consistent introductions to not only your ideal clients, but ones that are ready to use your services. 

Understanding the right time to ask (hint: it’s often much earlier than you think).

Working through your customer journey, starting from their first contact with you, to pinpoint the ideal times that referrals could be requested and highlight new opportunities to add value and create the ‘wow’ moments that facilitate introductions.

We’ll also look at the supporting messages and content that back up the personal requests to help build a culture of referrals both internally and with your audience.

The words we use are everything - for both us and the people on the receiving end.  We’ll work on the tones and tactics to use in each different scenario - both from an ongoing perspective, but also looking at specific campaigns that can be run for some quick wins (be that broadcast messages or personal contact).

This is also where we look at the systems and processes that sit behind the human first approach. How are referrals being tracked, followed up on, and the culture embedded.

Spend an hour either working through your biggest referral challenge / opportunity or looking at a broader strategy.

You’ll receive a report detailing immediate actions & next priorities, presented back during a follow up meeting, and supported by the full suite of referral framework documents to aid implementation. 

This is your chance to dip your toe in the water, gain real value, confidence that this is the channel for you, and that I’m the right advisor to support you in scaling it.

Flexible Monthly Support - from £500p/m 

Following the Nearbound Navigator session: a mix of live sessions and additional support / accountability via digital channels to ensure you take action and make the progress you need.

Starts at £500 for 1 hour session per month, with a 20% discount on each subsequent hour required within that month (£400/£320/£250).

Minimum 3 month commitment.

For up to two people where referrals are still being led from the top.

A full day (can be split into shorter sessions) where we work through the framework together to leave you with the confidence, skills, and systems to be asking, and receiving, ideal client referrals consistently.

Backed up by outside of session support and an accountability / review session to make sure you implement! 

(further support available - see Nearbound Navigator for details)

Building cultures of referrals so that everyone customer facing has the skills & confidence to ask for referrals, and the business has the systems and processes to support this.

Four live sessions backed up by outside of session support to ensure implementation.

*Strategy, Systems, Process

An up to 3hr session with the senior team to look at the existing set up, identify areas of opportunity, and any issues that may need resolving. We’ll also look at the systems, processes and structure required to make this an ingrained part of your lead generation strategy.

*Team Workshop

Highly interactive ½ day session with the whole team where we work through the framework to begin to build the Culture of Referrals that can have a huge impact.

A chance for people to work through their challenges, share their ideas, and come away with practical skills they can start using right away.

We’ll send everyone away with specific actions as well if you would like (I strongly suggest you do!)

*Campaign Planning

Further session with the senior team where we take a deeper dive into planning out specific outbound referral campaigns, both digital and in person, brand led and individual, to ensure the momentum built in the workshop follows through into action and ultimately results.

*Team Follow Up Session

An hour long online session where the team can feedback on any successes they’ve had, share challenges, and support each other in embedding best practice.

(cost for up to 10 people)

Item dAll the support provided above, plus an additional 10 hours of support.

This can be used for a mix of additional team feedback sessions (great for the cultural piece),  121 sessions to either support those that need a bit more help, or to give even more impetus to your referral superstars, or more strategic discussions with the senior team.

All backed up by additional digital support over the extended time working together.

Cost can be split over 4  months