I’m on a mission to get people leveraging partnerships as a key part of the business strategy. 

There’s so much to be gained from them, with the sum of the individual parts coming to so much more than the individual components. 

But there’s more to partnerships then just the lead generation that most think of. I thought I’d highlight a few of the direct business benefits (and ok, I start with leads) but that’s not to underestimate the benefits of increased support, creativity and fun that working in partnership can bring – especially in the small business space.