Here’s our founder, Dave’s, thoughts on all things partnership and collaboration. We’ll be adding to these as we go, and in the spirit of what we do, bringing in some awesome guest posters, so remember to check back regularly – or even better subscribe!
Why don't we ask for Referrals?
They’re almost certainly the best type of lead your business can receive, and yet so many of us, even those who are highly referable, don’t ask for them.
Adding value is key in any partnership but it can be easy to presume that you know how to deliver this. It's not often that Apple are used as an example of a brand getting something wrong, but here's an example of where they did so spectacularly.
Partnerships and Collaborations are often used to break into new markets. But in the case of Uber and Spotify that wasn’t the case. They had the same target market and worked together to enhance the service to that audience and simultaneously increase brand exposure. Here’s a really short piece on why this particular collaboration hit all the right notes.
Using Collaboration and Partnerships to boost self-worth & confidence
All getting a bit much at times? Working and living collaboratively can have a huge impact on our mental fitness. This is a short piece originally written for the wonderful people over at the International Stress Management Association.
Going, going, gone... how some partnerships are best undone
In business, as in life, not all partnerships will last forever. But that doesn't have to mean bitter feuds, blocked profiles, and feelings of resentment. Here’s how one celebrity business pairing are managing their break up in the perfect way.