The Collaboration Junkie Blog
Why don't we ask for Referrals?
They’re almost certainly the best type of lead your business can receive, and yet so many of us, even those who are highly referable, don’t ask for them. >Read More
5 reasons your next big collaboration could fail
I've made or witnessed a fair few mistakes over the last 20 years of building businesses based on partnerships. I'm sure I've still got a few more to make, but here's some of what I've learned so far.>Read More
Lessons from Lego
Lego are the absolute masters at, amongst other things, using partnerships and collaborations to add value to their brand. Here’s just some of the reasons why.>Read More
How well do you REALLY know your custom
ers?
Adding value is key in any partnership but it can be easy to presume that you know how to deliver this. It's not often that Apple are used as an example of a brand getting something wrong, but here's an example of where they did so spectacularly.>Read More
The Sound of Success
Partnerships and Collaborations are often used to break into new markets. But in the case of Uber and Spotify that wasn’t the case. They had the same target market and worked together to enhance the service to that audience and simultaneously increase brand exposure. Here’s a really short piece on why this particular collaboration hit all the right notes.>Read More
Using Collaboration and Partnerships to 
boost self-worth & confidence
All getting a bit much at times? Working and living collaboratively can have a huge impact on our mental fitness. This is a short piece originally written for the wonderful people over at the International Stress Management Association.>Read More
Working together to solve the problem
Google and Apple coming together to solve the problem of contact tracing is a perfect example of collaboration in my book. Here's a short piece on just why this is such a great example.>Read More
Are you Opportunity ready?
A very short piece on the importance of looking out for those in your network. >Read More
Going, going, gone... how some partnerships are best 
undone
In business, as in life, not all partnerships will last forever. But that doesn't have to mean bitter feuds, blocked profiles, and feelings of resentment. Here’s how one celebrity business pairing are managing their break up in the perfect way.>Read More
Playing the long game
Got a collaboration that's not performing as well as it was? Maybe look to adapt rather than write it off. The rewards could be staggering. >Read More
Why Partnerships?
One of the first pieces I ever wrote – here’s a few reasons why partnerships could be key for your business. >Read More