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Hi George and The Team
We like to be as engaging as possible here at Collaboration Junkie. Connection is a core value of ours and is one of the secrets of a successful partnership. So we want to deliver our proposals in a way that matches that ethos.
On this page you’ll find a bespoke proposal of how I think we could work together, in both written and recorded format so you can choose which works best for you.
Following on from that there’s a whole load of supporting information and case studies that you may or may not want to dive into, I know some of us like detail more then others so it’s here if you need it.
I hope you enjoy and see value in the proposal, and look forward to hearing your thoughts.
- Dave
Building Your Referral Programme
In case you didn’t listen to the video, it goes without saying it would be great to work with the team at George Davies Turf. I’m sure I can deliver value that will in turn help you deliver extra value to your network of landscape gardeners and beyond, and help you avoid some common pitfalls that many brands make.
The first step to this would be building out the structure of your referral programe.
We want to create it in a way that motivates your existing network, attract new people in, and all the time feels natural and in keeping with your brand.
It should be process driven behind the scenes (whilst retaining space for intuition) but feel completely personal to your contacts.
Here’s the overview of what we’d work through, but I’d of course work with you to make sure any specific goals you had were covered.
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Structure
The make-up of the programme. How are we incentivising and/or rewarding referrals. It’s important we do this in a way that feels congruent with your brand. Over emphasise an incentive and it can have the opposite of the desired effect. First and foremost, it’s the quality of your product and service that your audience stakes their reputation on. But we can reward them in a way that encourages them to do that more. From discounted rates, to increased profile, enhanced service, or something more personal. The right mix here is vital in building a successful programme.
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Systems
It's essential that your programme not only delivers upfront value to your professional customers but runs smoothly behind the scenes. It needs to be a frictionless process that your team can be fully behind, is scalable, and delivers a consistent level of service. From how we track and monitor purchases, referrals, and rewards (be that through unique codes, links or accounts), through to managing payments, communications and referral status. We’ll leave no stone unturned, or patch unlaid.
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Communication
Communication is key. From how we communicate the launch of the programme (remembering this is about building closer relationships not impersonal pushy sales tactics) to ongoing communications that add value and engage our audience – be that in store, in person or online. We need to make sure there’s a consistent message that permeates through all that we do. It’s also about having the behind-the-scenes processes that means the right comms happen at the right time, without being a drain on your resources – but still feeling personal to those that matter.
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Support
Your landscapers and other professional contacts know the quality of your product and service, but to truly make the most of this channel we still need to make sure they have all the support they need to recommend George Davies Turf each and every time. From fact sheets and end client materials, through to education and positioning. It’s all about helping them to help you.
Growing Your Referral Programme
Now we’ve got out the referral programme defined and we’re offering value to those that can help George Davies Turf to grow, it’s time to focus on expanding those involved.
Building on the George Davies brand and the service you deliver to your professional network, this is where things begin to scale.
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Landscaper To Landscaper
Whilst an element of competition is natural, and you know your audience far better than me, working with your existing contacts to encourage them to promote the new programme to those they know in the industry and treat as collaborators rather than competition is an ideal way to grow the network. Finding the methods to communicate and incentivise these introductions is key, and easily achievable. The added bonus? People who enter your programme via an introduction are also far more likely to then make introductions to new contacts themselves.
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Other Methods
Ensuring we use every channel available at our disposal without seeming pushy or too in your face. From social media feeds that help promote the programme, to in store promotions, referrals from direct customers and PR campaigns. Crafting the right messages for the right platform is the name of the game here.
We can also look at who is already talking to your target market. Is there the opportunity to provide offers through their network or take part in cross promotional activities.
How Can It Be Delivered, Costs, and Timescales To Implement
This format can be adjusted, but here’s my suggestion of how to get the most value.
Everything will be highly interactiove and very practical, and at any point any members of the team who need to be involved can be. Detailed structure of exactly what will be covered in each session will be provided in a formal qupote post acceptance.
The longer sessions can be in person or online, and can be ran as half days, or done in the same day, or even split into a larger amount of shorter sessions. It;s about what works for you.
Full email and phone support is provided in between sessions - everything we do is about implmentation so we want to support you in achieving that.
Building the Programme - £2120 (+VAT)
2 x 1/2 day sessions where work through the sections identified above, alongside anything else you want covering. We’ll agree structure, alongside any messaging that needs to be drafted, materials that need to be produced, and we’ll define any systems that need to be implmented.
This is then followed by 3 x up to 1 hour sessions to help support the creation, launch and onward promotion of the programme
Growing the Programme - £1670 (+VAT)
2 x 1/2 day sessions with the same feel as the feel as the intitial 1/2 day sessions but focussed ont he promotional aspect.
If you’re happy to proceed with both aspects of the work I’d be happy to add an extra 2 follow up sessions to ensure you’re fully supported.
Timescales wise I’m available from mid-September and the frequency of sessions is really down to how quickly you want to / are able to implment. Keeping each sections sessions relatively close together (2 weeks max) is advisa
Outcomes
Like any marketing based activity I can’t guarantee results, but what I can promise is there’ll be highly implementable tips that I’m more than confident will add value pretty much immediately. We’ll ensure a bench mark is set, targets identified, and then success measured.
You’ll have a clear structure for you ongoing activities, and will be able to build a truely scaleable referral programme - meaning the ROI should be significant.
As well as the content delivered during the sessions, you’ll also receive a full framework document as well as a road map of actions. The ongoing sessions are there to make sure that the actions happen as well, ensuring the new programme has every chance of significant success.
Ongoing Support
If ongoing support is required then of course I’m more than happy to provide that, this could be on a day rate or as a more structured offering.
This could either be continued support for team as a whole, or looking at specific campaigns or other individual areas.
Next Steps…
Ok, that’s it for the bespoke part. Hopefully you like what you’ve seen or heard so far and would like to go ahead.
If that’s the case then you can let us know by dropping a message to dave@collaborationjunkie.com or call on 07904 330628.
The same is true if there’s anything you’d like to discuss in more detail of course, and if it’s a bit more information you’re after then check out the sections below…
Testimonials
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Steve Vale - Commercial Director Of Plann3d Solutions
When I first started working with Dave at the start of the year, my immediate goal was to not have a dip in work during the summer months.
8 weeks later with £100k of new work in, that I put wholly down to the mindset shifts and practical applications Dave has introduced, and my goals shifted.I’ve not had to do anything drastically different to what I was doing before, just make subtle shifts in my behaviour and language to be more intentional about referrals with my clients and network in general. As I’ve built momentum with the conversations I’ve been having, the connections and results have just snowballed.
And the work brought on has typically been with the clients that I want to be working with ongoing.I can already see how this is going to bring the consistency our business needs in order to scale, and I’m now looking at how partnerships and referrals can help me attract more of those ideal clients rather than just filling my pipeline.
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Jon Dennis – Managing Partner Red 76 Chartered Accountants
I’m always so busy I just don’t ask for referrals, even though I receive a steady flow of them, I’d also love to get my team asking, but I know they’ll be resistant as they’re not sales focussed. In amongst having a lot of fun, the content delivered during the Collaboration Junkie session was absolutely brilliant. It’s one thing showing where you have a gap in your business, it’s something else entirely to make you realise how you can fill that and inspire you to take action.
it really opened my eyes to the potential and gave me a framework that I can now build into my business moving forwards – I’ve already set the wheels in motion.
I’m looking forward to working with Dave again in the future and would recommend other business owners find the time to do the same.
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Sarah Mols - Director of Outside Ideas
Before working with Dave I would have said that we were in a pretty decent place for referrals, we've organically developed relationships where referrals naturally happen.
But it's random, not consistent at all. When a lead does come in, it's more of a bonus lead, less of a planned, intentional and thought through part of our lead generation.
Since working with Dave, I realise how much more opportunity there is out there for us, and how we haven't made it easy for others to refer into us.
I now have tangible, realistic - and exciting - steps and goals to work toward to create a strong and consistent pipeline of pre qualified leads coming through to us (how amazing is that!?).
Dave is a 'Big Thinker', he helps you shoot for the stars, with high level, strategic planning. But he's also hugely practical and realistic, and will support you in creating and taking the steps you need to implement a referral strategy that works. He's also a thoroughly nice guy, and a pleasure to work with.
If you're looking to increase the amount of leads coming into your business, with a trusted and expert advisor, who 'gets people' and knows how to craft sustainable and impactful relationships - look no further - talk to Dave.
John Attridge - CEO of BBX
John talks about how Dave worked with them in his team.
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Over the course of his career, Dave has developed hundreds, if not thousands, of partnerships. From growing his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, to providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way.
Dave's previous business helped connect business services providers to their target market by working with organisations that already had a community of their audience. Facilitating all the marketing support to make sure the right quality of leads were provided at the right time, in a way that added value to all concerned. Whether it be with big brands or new start ups, tailored introductions or prospects at scale (we delivered over 10,000 digital marketing leads to Yell over a 2 year period) we offer experience of lead generation partnerships from both sides of the coin.
And not all that experience has been positive. We learned as much from the mistakes made or witnessed as the successes. We've learned the hard way so you don't have to.
In 2020 (pre COVID) Collaboration Junkie was born. Helping ambitious business owners leverage their credibility to get high quality leads, on a consistent basis, from trusted 3rd parties - making Lead Generation an enjoyable process!
Over the last 3 years we've already worked with over 50 business owners and their teams. Our sweet spot is successful business service providers looking for their next stage of growth, or tech scale ups who are ready to launch and need to get it right first time - but our experience covers a much diverse range; stretching across B2B and B2C, and from product to services.Want to know a bit more about Dave as a person, or find out about the rest of the team? Click here!
Businesses We’ve Worked With:
The DANCE Framework
This proposal has been all about client and network referrals. But we do a lot of our work in the Strategic Referral Partnership space. Our framework consists of 5 different routines, each with their own steps. It’s been honed over many years of practical, on the floor, experience. Based on some big success, but then also mistakes either made or, more often than not, having been on the other end of when we were the party responsible for providing leads.
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There’s 3 main things to think about here and it sets up everything else that we work on:
Why are you partnering? We need to be crystal clear on the outcome you’re looking to achieve. If that’s lead generation how highly qualified do you need the leads to be, and at what volume?
We need to know what a successful partner program looks like for you so we can help you achieve it.
Who’s your ideal client? Again, we need to be as specific as possible, if we don’t know who your ideal (or chosen target) client is, how can we uncover who the perfect partner is?
Who is your Perfect Partner? It’s not about saying we won’t work with anyone else, but about really identifying where we focus our proactive efforts. Where they’ll pass the right quality of lead, at the right volume, and at the right time. It’s much more than just having the right audience for you; it’s about the nature of their relationship, how they communicate, their values, and so much more.
We’ll not only uncover who they are, but the ‘Real Why’ to them working with you. The value proposition which allows you to engage with potential partners quickly and effortlessly.
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For a partnership programme to flourish, and then scale, you need to ensure you have the behind the scenes set up in order. From systems and processes to software and personnel, we’ll make sure no stone is left unturned so you can be sure of delivering a consistent level of service to your partners.
This is also where we look at how and when we reward partners for their efforts.
The simple things really do matter, get this wrong and your partners will immediately lose trust, get it right and you’ll have partners for life.
You may not be ready to have everything in place on day 1, but we’ll ensure there’s a road map to best in class that will serve you well along the way.
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Your partners could be more important than the majority of your customers, so we need to make sure you treat them as such.
Communication is key and we’ll look at the various channels each partner type will need to ensure a rock solid relationship is formed that only builds over time.
From setting expectations at outset, and a seamless onboarding process; to reviews and regular updates that keep you front of mind, and the partnership moving in the right direction.
It’s about getting the right mix of automation and personal contact. Functional messages and value add communications. Formal reviews or forming relationships.
We’ll ensure your partners are left feeling loved, valued, and informed; so that when they’re approached by other potential partners there’s not even a thought in their mind about working with anyone but you.
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A successful partnership doesn’t just happen. You need to help your partners connect their audience to you. Do the heavy lifting, make it easy for them, and you’ll reap the rewards.
Don’t, and you may well find your partnership experience an underwhelming one.
Depending on the partner and how they engage with their audience you’ll need to provide the right level of support.
Is this internal marketing support?
Partner facing materials where you share the benefit of your experience to enhance the ability of the partner and their team to refer you.
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Is it more outwardly, customer facing support?
All the materials and activities your partners can use to connect you with their audience.
From static materials like sales emails, to more immersive experiences like events.
We’ll look at all this and more, including how you can really integrate your offering into your partners processes so the lead generation process happens almost automatically.
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With confidence in both the existing offering, and the road map to an even stronger partner programme, it’s time to build your partner acquisition strategy.
Using the value proposition we identified during the Discovery stage we’ll cover how to get your first partners on board, how to then leverage them and your network to grow your partner base, before looking at advanced strategies to really scale your programme when the time is right.
Within this we’ll look at the supporting materials and messaging required - but by this point it’s all systems go.
Our simple 3 step process will provide you with all the partner leads you need to grow your programme and your business.
THANK YOU!
