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Hi Sean (and anyone else viewing)

Thought I’d send over something more personalised to you following on from our call.

So here’s a proposal on how I can support you in making the most of the opportunity with the agencies within Pimento, whilst laying some foundations for scaling a broader successful partnership programme.

If there’s anything else you need, just shout!

Cheers, Dave

Pimento Agency Partnerships

In case you don’t like video… it would be great to work with you and I’m confident in the value I could deliver both on this project, and hopefully moving forwards once I prove my worth.

Focusing on the opportunity with Pimento agencies allows a targeted piece of work that fits in with broader strategy. Detailed below is the aspects of each stage of my framework we’d cover within this piece of work:

  • All about understanding who your ideal partners are and what your Partner Value Propositions are. For this piece of work, we would purely focus on looking at the different agency types within the Pimento list and coming up with the unique partner value propositions for each different agency category.

    Get these right and potential partners get excited about talking to you, and then progress on to the next conversations quickly, wanting to get you in front of their clients.

  • For a partnership programme to flourish, and then scale, you need to ensure you have the behind the scenes set up in order. From internal systems, software and personnel, to the structure of your agreements - covering things like how we reward your partners.

    We’ll make sure no stone is left unturned so you can be sure of delivering a consistent level of service to your partners.

    The simple things really do matter, get this wrong and your partners will immediately lose trust, get it right and you’ll have partners for life.

  • Partner Communications. For this piece of work, we'll be focusing on three things.

    First call structure - building on the work in the Discovery section, how to excite partners, but also the key questions for you to ask to understand what to raise in the next step…

    Strategic Planning -  once there's alignment, how to plan & set expectations so the great conversation turns into a great partnership

    Partner Onboarding - the key in building and leveraging the momentum thats been built to ensure action gets taken - and leads get passed

  • A successful partnership doesn’t just happen. You need to help your partners connect their audience to you. Do the heavy lifting, make it easy for them, and you’ll reap the rewards.

    Don’t, and you may well find your partnership experience an underwhelming one.

    We’ll cover a little bit of co-marketing, but the core of this work is going to be what's the hook that make’s an intro to you an easy thing for the agency to offer, and the brand to say yes to. How to we get that first introduction made so the others follow.

    As well as the actual offer we’ll also look at the support needed for the partner & their team - how to position you, the questions to ask their clients, when in their own journey to ask, and how to introduce you. 

    We’ll look at all this and more, including how you can integrate part of your offering into your partners own processes so the lead generation process happens seamlessly and repeatedly.

  • Partner acquisition strategies.

    As we have a list of people from within Pimento this will be around building out any supporting materials and also looking at what the strategy is going to be internally in terms of who's doing what, again, to make sure that those conversations happen as quickly and smoothly as possible.

    We’ll also look at where we maybe able to leverage other known relationships to build on the trust that should already be implied from the Pimento connection.

Costs, Timescales, Sessions, Output

The content above would be delivered over 3 x live 3hr sessions - all of which will high energy, highly interactive, and implementation focussed - not just theory. We’ll map out processes, agree positioning, decide on comms - as much as we can do in session, we will. And all can be delivered in-person at your offices, online, or hybrid with whoever will be involved in implementing the campaign.
 
As well as the direct support you’ll also be provided with a comprehensive framework documents and accompanying worksheets, detailing each aspect of the either the partnership or referral framework. They’ll also be an action roadmap that details each individual action to take, either now or in the future. I provide you with a repeatable, scalable, process you’ll be able to replicate and build upon.

There’ll also be 2 x 1 hr follow up sessions to support implementation - alongside support outside of sessions via phone / email. It really is about making sure you take action on all we work thought, and ultimate get the results you’re looking for.

Cost: £3250 (+VAT).

This is the same rate as my full consultancy programme, pro-rated down for the condensed nature. I’m keen to add value and see where the relationship can grow so hopefully this reflects this.

Partnership Testimonials

  • Steve Vale - Commercial Director Of Plann3d Solutions

    When I first started working with Dave at the start of the year, my immediate goal was to not have a dip in work during the summer months.

    8 weeks later with £100k of new work in, that I put wholly down to the mindset shifts and practical applications Dave has introduced, and my goals shifted.

    I’ve not had to do anything drastically different to what I was doing before, just make subtle shifts in my behaviour and language to be more intentional about referrals with my network.

    As I’ve built momentum with the conversations I’ve been having, the connections and results have just snowballed.

    And the work brought on has typically been with the clients that I want to be working with ongoing.

    I can already see how this is going to bring the consistency our business needs in order to scale, and I’m now looking at how partnerships and referrals can help me attract more of those ideal clients rather than just filling my pipeline.

  • Rod Bailey - Chief Visionary Officer at ExecutiveSurf

    If I had a dollar for every time someone said to me one of these; "Why bother investing in a consultant to help you bring in high quality new business through partnerships and referrals?" or "That's so obvious isn't it?" or "Don't you do that already?" or "Is that even a thing?", then... well I wouldn't actually still need to be in business...

    Thanks Dave Plunkett and the folks at Collaboration Junkies. In just a few months, you've opened our eyes to a whole new world of opportunity, plenty of exciting prospects and some fully signed up new clients. I think you're on to something.

    ExecutiveSurf - hooked on Collaboration junkies

    ps. the answers to those questions: 1. Because there's a big ROI, 2. Yes but when did 'obvious' get a free pass into marketing strategy? 3. A bit, but blindly, making it pretty unproductive, 4. Yes, but don't tell anyone about it.

  • Tom Hadley - Founder of Sufu Marketing

    Dave Plunkett is one of the most valuable businesspeople I’ve met in the last few years. He has deep specialist knowledge, a fantastic network and, most importantly, a deep empathy with people and a passion for helping them succeed.

    Undertaking the Kick-Ass Collaboration Programme from Collaboration Junkie has achieved three things for Sufu that, even as an experienced founder who is a decade into my journey, I was struggling to achieve alone.

    1. Targeting - I was able to see past some deeply embedded misconceptions about who my most valuable partners were, why, and how to redirect my focus. We all have blindspots, Dave removed mine.

    2. Process & Systems – Dave has the “how” of partnerships down. You don’t need to worry that partnerships mean creating a lot of documentation, Dave has done the vast majority of the work for you, you can just tweak them to your needs.

    3. Getting to work – The last value working with Dave has given me is simply the ability to make me move the dial for myself! He is as adept at working with people who are unsure and need nurturing, as he is with people who are confident and need challenging. He gets you to get it done!

    I’ve already started to achieve tangible outcomes from my work with Dave in terms of securing valuable mentoring roles, getting content co-creation opportunities with valuable partners and improving my commercial outcomes through better pricing and negotiation.

    Collaboration Junkie is a difference-making partner for B2B businesses who want to grow.

To see our full range of case studies and testimonials click here

Next Steps…

It would be great to work with you, and I’m able to move relatively quickly - something I know you’re keen on. To get the ball rolling and book some dates in you can drop a message to dave@collaborationjunkie.com or call on 07904 330628.

  • Over the course of his career, Dave has developed hundreds, if not thousands, of partnerships. From growing his own membership organisation to 2000 members almost entirely through referrals and strategic partnerships, to providing access to the SME market for global brands such as Regus & Volvo, reaching nearly 1 million business owners along the way.

    Dave's previous business was a customer engagement agency that helped connect business services providers to their target market by working with organisations that already had a community of their audience. Facilitating all the marketing support to make sure the right quality of leads were provided at the right time, in a way that added value to all concerned. Whether it be with big brands or new start ups, tailored introductions or prospects at scale (we delivered over 10,000 digital marketing leads to Yell over a 2 year period) we offer experience of lead generation partnerships from both sides of the coin.

    And not all that experience has been positive. We learned as much from the mistakes made or witnessed as the successes. We've learned the hard way so you don't have to.

    In 2020 (pre COVID) Collaboration Junkie was born. Helping ambitious business owners leverage their credibility to get high quality leads, on a consistent basis, from trusted 3rd parties - making Lead Generation an enjoyable process!

    Over the last 5.1/2 years we've worked directly with well over 100 business owners and their teams, the majority being in the agency space. Our sweet spot is successful brands looking for their next stage of growth - leveraging their brilliant reputation within their chosen sector to build exciting partnerships, and a culture of referrals within their teams, that means introductions from both partners and clients scales alongside the business.

    Want to know a bit more about Dave as a person? Click here!